The shifts in how we access information are real and are happening… what will this mean for the future of TV?
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smartphone.
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The shifts in how we access information are real and are happening… what will this mean for the future of TV?
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How is it that “RADIO” isn’t one of the options?
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Tablet have still a lot of room to grow
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As I turn 64, tomorrow, I can recall the invasion of little round screen Black and White TV’s that resembled a large...
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In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV...
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Interesting information for marketers. Which device is your target market more likely to use?
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